SWISSNEX | BRANDING & MARKETING | VISUAL DESIGNER | 2021
Jumpstarting a new identity to an established program
TEAM
Communication Manager, Communications Director, Visual Designer.
Context
Swissnex is an outpost of the Swiss Embassy in the United States, they needed to revamp their communication strategy for the 10+ years lead Startup Program for empowering Swiss Startups to Internationalize.
- Establish a cohesive branding for the program
- Increase awareness of program guidelines and outcomes
- Showcase successful impact on startups and the innovation landscape in international collaborations
CONTRIBUTIONS
- Map out internal initiatives supporting the program and evaluating the application process
- Brand book containing strategies for effective communication
- Social media campaign strategy using motion graphics and static imagery for engagement
- About page highlighting benefits from the entrepreneurship ecosystem in the Bay Area
- Hotsite pages for the Application page
Ensuring consistency in crafting a unique visual language
From inception, Perrine Huber and I implemented tools for both synchronous and asynchronous feedback in project branding. This dynamic approach ensured alignment, adaptability, and collaboration, leading to the successful launch within approximately 6 weeks from the initial briefing call.
CONCEPTUAL THINKING
The selected primary signature embodies the program as a launchpad with a sense of movement, subtly referencing the Swiss Alps as a rocket propeller.
Iteration and communication hand in hand for a seamless hand-off
Since the beginning of the communication, it was imperative to develop a unified message, we strategically integrated the StartUp Bootcamp program with the established Swissnex brand, resulting in a potent branch with an impactful presence.
Designing for longevity
Preparing a communication strategy that lasts requires anticipation, vision, and understanding of the brand's role within the company's ecosystem.
STARTUP PROGRAM ABOUT PAGES
ABOVE THE FOLD FOR APPLICATION PAGE
KEY TAKEAWAYS
Designing for Communication
Despite not being a full-time employee of Swissnex, we have collaborated on multiple projects over the past four years.
The documentation from the Communications Director and asynchronous validations played a crucial role in our success.
This project required the rapid development of assets and communication strategies. From the first briefing call to final delivery, it took less than 6 weeks.
I have incorporated elements of the workflow with this client into my personal development and other projects.
All rights reserved Jean Menezes – 2023
